Target Scales Back Dei Efforts, Sees Rapid Decline in Store Visits
Target has scaled back its Diversity, Equity, and Inclusion (DEI) efforts one month ago, resulting in a noticeable drop in store visits. According to Placer.ai, which tracks retail foot traffic, Target locations across the U.S. saw a 4% decline in visits the week following the announcement, with subsequent drops of 8.6% and nearly 4%. The trend suggests that some customers may be responding to the policy change.
- The sudden reversal of Target's DEI strategy could have unintended consequences for the retailer, such as damaging its reputation and alienating loyal customer base.
- How will Target's decision impact the broader corporate conversation around diversity, equity, and inclusion in the retail industry, particularly among companies that have been vocal about their commitment to these initiatives?