Target Strikes Deal with Sportswear Brand Champion, as It Tries to Rev up Apparel Sales
Target has long used brand collaborations to attract shoppers to its stores and website. The retailer is now teaming up with sportswear brand Champion to offer exclusive items starting in August. This partnership aims to boost Target's sales in the more profitable apparel and home goods categories.
- As retailers like Target continue to partner with popular brands, they may need to balance their desire for trendy collaborations with the risk of cannibalizing their own private-label brands.
- Will this trend of retailer-brand partnerships lead to a shift towards more experiential retail environments, where customers can engage with brands in new and innovative ways?