Targeting Rich Tourists at What Cost?
Switzerland is shifting its focus towards high-end tourism as a way to attract wealthy visitors and boost revenue. The country has long been known for its understated luxury, with many five-star hotels offering luxurious amenities like gourmet restaurants and designer suites. However, this shift towards luxury comes with concerns that it may price locals out of the market, particularly in popular resorts like St Moritz and Zermatt.
- The influx of high-spending tourists could lead to a homogenization of local culture, as these affluent visitors bring their own unique preferences and customs.
- Will Switzerland's tourism industry be able to strike a balance between catering to luxury seekers and preserving the authentic character of its iconic destinations?