TCL Overtakes LG in Premium TV Sales Due to OLED's Biggest Problem: Mini-LED
TCL has surpassed LG in sales in the premium TV market, with TCL's share of the market sitting at 19%, putting it in second place overall behind Samsung. The trend for big-screen TVs is classified with OLED's inflexible pricing, which makes mini-LED TVs more competitive. TCL's sales accounted for 20% of all premium TV sales in 2024, with LG accounting for 19%.
Mini-LED TVs have become increasingly popular due to their improved picture quality and competitive pricing, making them an attractive option for consumers who want a large screen without breaking the bank.
As mini-LED technology continues to advance, it will be interesting to see how OLED manufacturers respond to the growing competition in the premium TV market.
Samsung's OLED TVs outsold its Neo QLED (mini-LED) TVs for the first time, signalling a significant shift in consumer preference. Samsung often prices its Neo QLED close to its OLED TVs, making it difficult for consumers to distinguish between the two. The sales report suggests that if you give consumers the choice between OLED and mini-LED TVs at the same prices, OLED is the preferred choice.
This trend could have far-reaching implications for the TV industry, as it highlights the importance of considering factors beyond just technical specifications when making purchasing decisions.
How will Samsung's increased focus on OLED technology impact its pricing strategy in the future, and what adjustments might be made to maintain competitiveness with rival brands?
LG's latest QNED mini-LED TV shows significant improvement over last year's model, addressing key issues such as backlight control and image balance. The new set delivers a more natural picture with better contrast, colors, and textures compared to its predecessor. While it may not outshine the brightest options in terms of brightness, LG has opted for balance, resulting in a worthwhile compromise that could finally make its mini-LED TVs competitive.
The QNED93's improved backlight control and balanced image could be a game-changer for LG's mini-LED offerings, potentially shifting market share away from Samsung, Hisense, and TCL.
Will this renewed focus on balance and contrast ultimately lead to LG's mini-LED TVs surpassing the top-tier brands in terms of overall performance?
The first prices for LG's brightest OLED TVs ever are out, and it's good news for consumers in the UK. The launch prices for the LG G5 OLED TV have appeared online, with identical pricing to its predecessor, the LG G4. John Lewis is the first retailer to list prices for four of the LG G5's models, including the 55, 65, 77 and 83-inch sets.
The fact that LG has maintained the same price point for its flagship model despite the introduction of new features like a 40% fullscreen brightness boost suggests that the company is confident in the quality and value of its OLED technology.
How will the widespread adoption of OLED TVs by retailers impact the competition between TV manufacturers, particularly in terms of pricing and innovation?
The LG G4 OLED is currently on sale with significant discounts, both the 65-inch and 77-inch variants of which are being offered at discounted prices. The former has even dropped below the $2,000 mark in an OLED TV sale that home theater fans should certainly take a look at. LG is preparing to unleash its new 2025 OLED TV flagship soon, but prices for the G5 are expected to be extremely high for the first few months after launch.
This limited-time discount presents a unique opportunity for bargain hunters and home theater enthusiasts to acquire a high-quality OLED TV at an attractive price.
As LG prepares to introduce its next-generation OLED TV model, this sale may also serve as a reminder that older models can still offer excellent picture quality and value for those who are not interested in the latest flagship features.
In 2025, both LG and Samsung continue to dominate the television market, each offering unique strengths that cater to different consumer preferences. Samsung excels in brightness and AI integration, making its QLED models appealing for those seeking vibrant displays and advanced functionality, while LG remains a leader in OLED technology, providing superior contrast and deep blacks ideal for home theaters. The choice between these brands ultimately hinges on individual viewing habits and desired features, as both companies present compelling options across various price ranges.
This ongoing rivalry between LG and Samsung not only drives innovation but also reflects the evolving landscape of consumer electronics, where personalization and technological advancements play crucial roles in purchasing decisions.
As TV technology continues to advance, what new features or innovations might emerge that could redefine the viewing experience in the next few years?
The 65-inch LG C4 might be one of the most popular enthusiast-grade OLED TVs that doesn't break the bank. Therefore, a limited-time television deal could be worth considering for users who are contemplating a home theater upgrade. Since the successor is about to hit the market pretty soon, retailers are once again trying to boost sales of the C4 with corresponding discounts.
The significant discount on this model makes it an attractive option for bargain hunters, as it provides savings of 17 percent over other notable retailers.
How will the upcoming release of the LG C5 OLED affect the resale value and demand for the current C4 model?
Samsung has launched an extensive spring sale featuring significant discounts on its top-selling 4K, QLED, and OLED TVs, with savings exceeding $1,000 on select models. The sale includes a variety of options, catering to different budgets, and highlights popular models such as the 55-inch Q60D and the premium 75-inch Frame TV. Customers are encouraged to act quickly, as these limited-time offers end soon.
This aggressive pricing strategy not only positions Samsung as a competitive player in the TV market but also reflects the broader trend of seasonal sales driving consumer engagement and spending.
How will Samsung's pricing and promotional strategies influence consumer preferences and market dynamics in the television industry moving forward?
The LG G5's fullscreen brightness has been significantly improved over its predecessor, the G4, thanks to a new type of OLED panel called the META 3 'four-stack' OLED. This technology allows for higher brightness levels, making it more viable for daytime viewing in bright rooms, such as sports and gaming. The increased brightness is noticeable, with vivid colors and contrast that showcase the LG G5's capabilities.
The boost in brightness marks a significant shift in the direction of OLED TV evolution, where companies are focusing on improving their displays to compete with mini-LED TVs.
Will this improved brightness be enough for LG to take down market leader Samsung in the long run, or will other manufacturers follow suit with similar technology updates?
LG's 2025 OLED TVs offer a glimmer of hope for UK and US buyers with European pricing announced. The TV prices have remained stable from last year's models, starting at €1,700 for the LG B5, €1,700 for the LG C5, and €2,100 for the LG G5. These prices hint at lower costs in Europe compared to other regions.
A key question is whether these stable prices will hold true once European pricing is announced in the UK and US, considering the ongoing trade tensions.
How might the widespread adoption of brighter OLED TVs impact the wider TV market, including smaller manufacturers looking to catch up with LG's technological advancements?
The LG C4 OLED Series delivers exceptional picture quality and seamless gaming performance, making it an excellent value for its current price. The TV's 144Hz refresh rate, 4K UHD resolution, and Dolby Vision support provide a cinematic experience. With its AI-powered α9 processor, the C4 ensures smooth gameplay and optimized content playback.
This deal highlights the rapidly changing landscape of consumer electronics, where manufacturers are incentivizing sales to clear inventory and make room for new product lines.
How will this trend impact the resale market for used TVs, potentially leading to more affordable options for consumers in the future?
LG's 65-inch C3 OLED TV is currently on sale for $1,396.99 at Amazon, reflecting a significant discount of $1,200 from its original price of $2,499.99. This model, released in 2023, features advanced technology such as the Alpha9 Gen6 chip, enhancing picture quality and brightness, and includes a user-friendly webOS interface along with four HDMI 2.1 ports. This deal represents the best price seen this year for a TV packed with premium features, making it an attractive option for consumers looking to upgrade their home entertainment systems.
The substantial discount on the LG C3 OLED TV highlights the competitive landscape of the TV market as brands prepare to launch new models, prompting consumers to seize clearance opportunities.
What impact will the release of new OLED models have on the pricing and availability of existing models like the LG C3?
The Philips OLED+959 is an incredible OLED TV with stunning picture quality, a powerful built-in sound system, and a great suite of gaming features. However, it's held back from true greatness by a busy new Ambilight system, a cumbersome design, and a big price gap between it and its closest rivals. The OLED+959's strong contrast and black levels, realistic detail and vibrant color all rival the best OLED TVs.
The Philips OLED+959's design flaws may be a turning point for consumers looking at OLED TVs, as it highlights the importance of both form and function in creating an exceptional viewing experience.
Will the price gap between the OLED+959 and its competitors continue to drive innovation in TV design and manufacturing?
Samsung has launched a limited-time sale offering discounts of up to 47% on its premium products, including the Galaxy S24 Ultra and the S90D OLED TV. This sale, lasting only 48 hours, presents an opportunity for customers to upgrade their devices at significant savings, particularly with trade-in offers that enhance the discounts further. The urgency of this sale, ending March 12 at 10 AM AEDT, encourages quick action from consumers looking to capitalize on these exclusive deals.
This sale highlights the competitive nature of the tech market, where companies like Samsung are leveraging limited-time offers to drive consumer engagement and boost sales amid a rapidly evolving landscape.
How might consumer behavior shift in response to frequent flash sales versus traditional pricing strategies in the tech industry?
The Sony Bravia X90L continues to stand out as one of the top-performing TVs in its price range, offering real-world picture performance and Sony upscaling technology that delivers great video for movies, sports, cable, and streaming. The X90L has an excellent remote with backlighting, a good balance of buttons, and Google TV built-in, making it a great choice for daily use. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of the most recommended TVs in its class.
The situation underscores the importance of considering factors beyond just specs when choosing a TV, as real-world performance and usability can significantly impact overall satisfaction.
How will the increasing availability of affordable OLED TVs in 2025 affect Sony's competitive position and market share in the coming years?
Walmart's massive TV sale offers record-low prices on top brands like Samsung, LG, and Vizio, making it an attractive option for consumers looking to upgrade their home entertainment systems. The sale features a wide range of 4K, QLED, and OLED TVs at discounted prices, allowing customers to score high-end technology at affordable rates. With clearance prices starting as low as $148, Walmart's TV sale is a great opportunity for shoppers to snag excellent deals on top-quality TVs.
The sheer scale of this TV sale highlights the growing importance of home entertainment systems in modern living, with many consumers increasingly prioritizing their digital experiences.
As more manufacturers shift towards online sales and deal-driven pricing strategies, how will these trends impact the way we shop for consumer electronics in the future?
The LG C4 OLED TV is now available for £1,099, bundled with a free LG US40TR 4.1 channel soundbar, marking a £300 saving compared to purchasing them separately. This model is praised for its exceptional picture quality, diverse gaming features, and improved brightness, making it a top choice among OLED TVs in the market. The promotion enhances the value of the C4, especially considering the soundbar addresses the TV's weaker audio performance, ensuring a more immersive viewing experience.
This deal highlights the competitive nature of the television market, where manufacturers are incentivizing purchases through value-added promotions to attract consumers.
Will the combination of high-quality visuals and enhanced audio features redefine consumer expectations for home entertainment systems?
Philips has introduced a 65-inch OLED TV that features Roku's operating system directly integrated, retailing for $1,299. This model aims to provide a seamless streaming experience, offering access to popular platforms like Disney+ and Netflix while promising quality visuals with its 4K OLED panel and support for Dolby Vision IQ. However, potential buyers may question how its picture quality compares to other OLED options available in the market, particularly those from LG, Samsung, and Sony.
This launch highlights the growing trend of integrating robust streaming capabilities directly into high-quality televisions, potentially reshaping consumer expectations about standalone streaming devices.
Will the combination of Roku's software and Philips' OLED technology be enough to attract consumers away from established brands within the highly competitive OLED market?
A recent review highlights four top-performing televisions ideal for bright rooms, emphasizing their capacity to combat screen reflections and enhance viewing experiences. The Samsung QN90D and Hisense U8N stand out for their impressive brightness and rich colors, making them excellent choices for daytime viewing, while the Samsung S95D introduces an innovative 'OLED Glare Free' screen, challenging the typical limitations of OLED technology in bright environments. This guide not only outlines the best options available but also provides insights into their gaming capabilities and overall performance.
The emergence of these advanced TVs illustrates the industry's response to consumer demand for high-quality viewing experiences in various lighting conditions, potentially reshaping purchasing trends.
What innovations will manufacturers introduce next to further enhance TV performance in challenging lighting environments?
Samsung Display is set to make a significant impact at Mobile World Congress 2025 by unveiling its advanced OLED technology, including a groundbreaking 500 Hz QD-OLED monitor and various flexible OLED devices. The presentation highlights the company's commitment to enhancing visual quality and responsiveness across different screen sizes, particularly for gaming and media consumption. The introduction of innovative concepts like a foldable OLED handheld and bezel-less displays underscores Samsung's leadership in the evolving display market.
Samsung's advancements in OLED technology not only promise to elevate user experiences but also challenge competitors to innovate in order to keep pace with this rapidly advancing sector.
Will the introduction of foldable and flexible OLED devices redefine how consumers engage with gaming and multimedia in their everyday lives?
The LG UltraGear OLED monitor is a prime example of how discounts can bring high-end technology within reach. With its 240Hz refresh rate and 3440×1440 ultrawide resolution, this display offers an immersive visual experience perfect for gamers and content creators alike. The inclusion of multiple ports and a curved design further enhance its value.
This deal underscores the growing trend of affordable luxury in the tech industry, where high-quality displays are becoming increasingly accessible to consumers.
Will this level of discounting signal a shift towards more aggressive pricing strategies by manufacturers, potentially altering the dynamics of the gaming monitor market?
Demand for the OLED iPad Pro has reportedly been weak, leading to expected changes in Apple's OLED roadmap. The 2024 iPad Pro upgrade is set to be a minor one, with no significant changes to the device. The starting price of $999 may be putting potential buyers off, but it seems Apple will continue to use expensive OLED displays for the iPad Pro.
This scenario highlights the delicate balance between innovation and cost-effectiveness in the tech industry, where introducing new technologies can drive up prices and impact demand.
How will Apple's decision to maintain high-end OLED displays on its flagship products impact the broader strategy of differentiating its offerings through premium materials and features?
How fast is too fast for a monitor? If you ask Samsung, then 500 refreshes every second still isn’t too fast for PC gaming. That’s the speed of the latest OLED monitor panel the company is showing off in Barcelona at Mobile World Congress 2025. The 27-inch 1440p display is aimed right at the “sweet spot” for PC gamers.
The relentless pursuit of higher refresh rates raises questions about the diminishing returns on human perception, sparking a debate about when increased frame rates become merely flashy upgrades.
Will the proliferation of ultra-high-refresh-rate displays accelerate market fatigue and lead to a new era of monitor price cannibalism?
Roku TV is expanding its lineup to include Philips for the first time, featuring an OLED model available exclusively at a select retailer. The new partnership aims to bring Roku's streaming capabilities to more consumers, with the OLED model promising improved picture quality and a sleeker design. As the streaming landscape continues to evolve, Roku's expansion into the Philips market may provide consumers with additional options for their viewing experience.
The integration of Roku's streaming platform with Philips' high-end TVs could lead to a seamless viewing experience, potentially disrupting the traditional broadcast model in the TV industry.
How will the rise of streaming services like Roku impact the long-term viability of traditional television networks and the role of advertising in modern media consumption?
Haier TV's QD-Mini LED 4K TVs offer a truly immersive viewing experience, combining the best parts of QLED and OLED technologies. With ultra-slim designs and low-reflection screens, these TVs provide near-pixel-perfect precision and impressive colors, making live sports feel more engaging than ever. Whether watching the Australian Open or other events on TV, Haier's technology brings the action home.
The integration of AI-powered features such as Dolby Atmos and gaming-specific modes makes these TVs a must-have for anyone looking to enhance their viewing experience.
As the home appliances partner of Roland-Garros, Haier's commitment to delivering exceptional viewing experiences is now being tested in new sports arenas around the world.
The next-generation Honor Magic8 is rumored to have a smaller OLED display than its predecessor, boasting a 120Hz refresh rate and potentially ground-breaking bezels. This compact design could be a harbinger of a trend shift in the Android smartphone market, where flagship devices may now prioritize size and minimalism over mere screen real estate. As smaller displays become more economical, smartphones might eventually trade-in their bulkier, border-heavy designs for sleeker, more refined aesthetics.
The convergence of display miniaturization and bezel innovation could fundamentally alter our expectations of what constitutes a "smartphone," forcing manufacturers to rethink the relationship between form factor and functionality.
Will the emphasis on ultra-slim displays and minimalistic design lead to a reevaluation of traditional notions of power, performance, and value in the Android smartphone market?