Tesla Sales Down in France, Scandinavia as Musk Faces Test of Brand
Tesla sales plummeted in Scandinavia and France in February from a year ago, eroding its market share, as CEO Elon Musk faced a brand loyalty test amid concerns over his role in U.S. President Donald Trump's administration. The electric vehicle maker, once a market leader in Norway, Sweden, and Denmark, has slipped behind rivals with newer model lineups. Tesla's sales decline in France is the latest blow to the company's struggling European operations.
- This decline may signal a larger issue for Tesla, one that goes beyond just Scandinavian markets: how will Musk's increasingly polarizing personality affect Tesla's brand reputation globally?
- As Tesla struggles to regain its footing, can the company adapt quickly enough to keep up with the evolving needs of consumers and competitors in a rapidly changing electric vehicle landscape?