Tesla Sales Fall 45% in Europe Amid Musk’s Political Meddling
Tesla's sales plummeted 45% last month across Europe, where rival carmakers saw a surge in electric-vehicle demand, as Elon Musk's polarizing figure continues to affect global politics. The company registered only 9,945 cars in January, down from 18,161 a year ago, according to the European Automobile Manufacturers’ Association. Tesla shares fell 6% as of 10:01 a.m. Tuesday in New York.
- The sudden collapse of Tesla's European sales highlights the unintended consequences of Musk's increasing involvement in global politics, which may have alienated potential customers and damaged the brand's reputation.
- Will Tesla be able to recover from this setback by refocusing on its core product offerings and re-establishing a positive brand image in Europe?