The Beauty of Control: Huda Beauty Sells KAYALI Amid Restructuring
Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.
- As founder-led companies increasingly reclaim control from outside investors, it raises questions about the long-term sustainability of this trend and its impact on innovation and growth within the beauty sector.
- How will the shift towards more controlled ownership structures influence the creative direction and product development strategies in high-stakes industries like cosmetics?