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The Beauty of Control: Huda Beauty Sells KAYALI Amid Restructuring

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

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Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

Huda Beauty has announced the sale of its fragrance brand KAYALI to co-founder Mona Kattan and private equity firm General Atlantic, allowing the beauty company to buy back a stake previously held by TSG Consumer Partners. Founded in 2018 by Huda Kattan and her sisters, Huda Beauty has gained significant social media traction, positioning itself ahead of competitors in the beauty industry. The restructuring aims to restore full founder ownership and maintain KAYALI's independence under Kattan's leadership.

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The sale of the KAYALI fragrance brand to co-founder Mona Kattan and General Atlantic marks a shift in the beauty industry, where founder-led companies are reclaiming control from outside investors. This move is part of a broader trend that could impact the long-term strategic direction and innovation within the sector. The outcome of this restructuring will be closely watched as it sets a precedent for similar brands.

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