The CEO of $1bn Hootsuite Is a Ukrainian Child Refugee
Irina Novoselsky, who grew up in Ukraine and moved as a refugee to the US as a child, became Hootsuite’s first female CEO in 2023. The White House's decision to allow social media companies to have a seat at press briefings has led to a shift in power dynamics between traditional outlets and new media platforms. Novoselsky believes that CEOs must be seen and heard on social media or face being ghosted by the current generation, which she attributes to Gen Z's purchasing decisions.
- The growing importance of social media for businesses is not only driven by the needs of younger generations but also by the fact that trust and influence now lie with this demographic.
- How will Hootsuite's new CEO navigate the challenges of balancing traditional business strategies with the demands of a rapidly changing social media landscape?