The Company Behind the World's Fastest-Growing Global Device Refinisher Seeks to Revolutionize Electronics Circlarity
Alchemy, the global device refurbisher, has learned from big hitters in the mobile distribution industry and has galloped towards $1bn (£790m) in revenue. Alchemy's founders saw a problem in the way mobile phones were being traded and made it their mission to create a platform that facilitates the trade-in of devices from consumers through partnerships with manufacturers, mobile carriers, and retailers. The company's vision has been astute, allowing it to recover devices directly from consumers and refurbish them, reducing carbon emissions by avoiding 540m kg of CO2.
- This success story highlights the potential for circular economy practices in the electronics industry, where the value of end-of-life products is maximized through recycling and refurbishment, potentially reducing electronic waste and promoting sustainability.
- How can companies like Alchemy scale their operations globally while maintaining their environmental focus, particularly in regions with less stringent regulations on e-waste management?