The Rise of Badge Engineering for EVs: Acura ZDX Puts Luxury Electric SUVs on the Map
Acura's latest electric vehicle, the ZDX SUV, is a comfortable and competent luxury EV that drives like an Acura. Built in collaboration with General Motors, the ZDX features a battery-electric powertrain and shares its platform with the Cadillac Lyriq, but boasts a unique blend of features and design elements. As the automotive industry shifts towards electric vehicles, badge engineering becomes increasingly important.
- The ZDX's success highlights the blurred lines between luxury brands and their shared underlying technologies, raising questions about the value proposition of premium electric SUVs.
- How will the growing trend of badge engineering in EVs impact consumer perceptions of ownership and brand identity in the years to come?