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The Rise of Founder-Led Companies in the Beauty Industry

Offerpad's Q4 earnings results are expected to show a decline in revenue and an adjusted loss, continuing the trend of underperformance by the company in recent quarters. The restructuring of Huda Beauty's fragrance brand KAYALI to restore full founder ownership and maintain its independence may signal a growing trend among beauty companies reclaiming control from outside investors. This shift could have significant implications for the strategic direction and innovation within the industry.

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