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The Rise of Kindness Influencers

Kindness influencers have gained significant popularity on social media by giving away money and gifts to vulnerable individuals, often using secret filming techniques to create engaging content. However, critics argue that these acts of kindness can be performative, serving as a way to attract views and financial reward rather than purely altruistic motives. The focus on individual stories can also raise concerns about the impact on those who do not receive aid.

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