Threads Tests Adding 'Interests' On Profiles to Connect Users with Topical Discussions
Meta's Threads has begun testing a new feature that would allow people to add their interests to their profile on the social network. Instead of only advertising to profile visitors, the new interests feature will also direct users to active conversations about the topic. The company thinks this will help users more easily find discussions to join across its platform, a rival to X, even if they don’t know which people to follow across a given topic.
- By incorporating personalization features like interests and custom feeds, Threads is challenging traditional social networking platforms' reliance on algorithms that prioritize engagement over meaningful connections, potentially leading to a more authentic user experience.
- How will the proliferation of meta-profiles with specific interests impact the spread of misinformation on these platforms, particularly in high-stakes domains like politics or finance?