Uk Consumers Show Interest in E-Sim, but Awareness Remains Low
A new survey conducted by BICS has found that while over half of UK consumers prefer to use an eSIM to avoid roaming charges, only 18% have actually used the technology. However, when made aware of its benefits for international travel, more than half (56%) said they would consider using an eSIM. The low awareness of eSIMs among UK consumers is likely to remain a challenge for non-traditional providers looking to capitalize on this trend.
- Non-traditional providers with strong customer bases are in a prime position to meet the growing demand for cost-effective connectivity, as seen with the launch of Saily eSIM by NordVPN and ExpressVPN's entry into the market.
- What role will telco companies play in promoting eSIM adoption among UK consumers, given their historical dominance in the mobile industry?