Unilever Faces Battle to Reduce Plant-Based Meat Exposure
Unilever may struggle to attract buyers for its plant-based meat business due to falling consumer demand and a broader trend towards fresh produce. The company had hoped to replicate the success of industry leaders Beyond Meat and Impossible Foods, but has now reduced its exposure to products which are no longer favored by consumers. Unilever's plan to sell its plant-based meat business is complicated by the challenges in pricing these products competitively.
- The decline of plant-based meat sales highlights a broader shift in consumer behavior towards whole foods over processed alternatives, forcing companies like Unilever to adapt their strategies.
- Will the growing demand for sustainable and eco-friendly food options be enough to revive the fortunes of plant-based meat brands in the long term?