US new vehicle sales set to rise 8.1% in February, report says
US new vehicle sales are projected to rise 8.1% in February on an adjusted basis, with total retail sales still expected to face challenges despite the growth. The decline in total profit per unit for retailers is anticipated to continue, driven by rising dealer inventories and increased competition. Manufacturers' discounts are helping to boost sales volumes.
- As vehicle affordability remains a significant challenge for the industry, it's clear that manufacturers must balance their desire to drive sales with the need to manage costs and ensure profitability.
- How will the evolving dynamics of the used car market impact the overall performance of the US new vehicle retail sector in the coming months?