Volkswagen Unveils Affordable ID. EVERY1 Electric Vehicle for Mass Market
The Volkswagen ID. EVERY1 is a small hatchback that will become the promised €20,000 affordable EV for the masses. The car will be a crucial competitor in the affordable Chinese EVs market and is part of VW's new "Electric Urban Car Family" based on front-wheel drive versions of its modular electric platform. The production version will feature a newly developed electric motor with 94 horsepower and an estimated range of 155 miles.
- As Volkswagen seeks to shake up the affordable EV market, it remains to be seen whether this strategy will help the company overcome its struggling business, which has been weighed down by quality issues and software problems.
- How will the ID. EVERY1's low price point affect its value proposition in a crowded market where consumers are increasingly prioritizing environmental sustainability over affordability?