Warner Bros. Discovery Expands Streaming Presence
Warner Bros. Discovery added 6.4 million global streaming subscribers in the fourth quarter, bringing its total to 116.9 million subscribers, with forecasted reach of 150 million by end of 2026. The company reported a fourth-quarter revenue increase and adjusted EBITDA growth for its streaming segment. Max, its flagship service, is set to launch on television service Sky in the United Kingdom and Ireland by second quarter 2026.
- The rapid expansion of Warner Bros. Discovery's streaming presence marks an important shift in the media landscape, as traditional broadcast networks and studios increasingly focus on digital distribution and direct-to-consumer revenue.
- How will the growing dominance of global streamers like WBD impact the long-term viability of linear television models, particularly in the face of declining advertising revenues?