Warrner Bros Discovery Targets 150 Million Streaming Service Subscribers by 2026
The rebranding of HBO Max to Max and its international rollouts have been central to Warner Bros Discovery's efforts to boost streaming service subscriptions in a hyper-competitive market. The company has launched Max in over 70 countries, with plans to expand further in Europe and Australia, as it seeks to catch up with larger rivals like Netflix and Disney+. Warner Bros Discovery is now projecting at least 150 million subscribers for its streaming service by 2026.
- As the streaming landscape continues to evolve, Warner Bros Discovery's focus on expanding its global reach and offering a unique content slate may prove crucial in differentiating itself from competitors.
- Will the company be able to maintain its subscriber growth trajectory despite increasing competition from other streaming services, including those that offer ad-supported options?