Xiaomi Watch S4 Launch Pricing Set for Shocking Increase Ahead of Schedule
The Xiaomi Watch S4 may only launch globally in two colours. The Watch S4 has been around for a while now, having been presented last October along with the Pad 7 Pro, Smart Band 9 Pro, Xiaomi 15 and Xiaomi 15 Pro. The Watch S4 appeared set to launch in Europe for €159.99 (~$167) in what would be a €10 (~$10) uplift over last year's Watch S3 (curr. $149.99 on Amazon).
- This unexpected price hike suggests that Xiaomi may be relying on brand loyalty and hype rather than its usual strategy of undercutting competitors with lower pricing.
- What impact will this surprise move have on the smartwatch market, particularly among budget-conscious consumers who were expecting a more competitive offering from a major player like Xiaomi?