You Pay $19.99 a Month for Alexa Plus – but Why Would You?
Alexa Plus is Amazon's new AI-infused virtual assistant that can perform various tasks, including booking restaurant reservations and managing schedules. To make it appealing to users, Amazon is offering it "free" if they already subscribe to Prime, or available for $19.99 per month. This pricing strategy seems arbitrary and high, with the standalone price being significantly more than the cost of an Amazon Prime subscription.
- The true value of Alexa Plus lies not in its features but in its ability to encourage users to keep their Prime subscriptions active, potentially generating additional revenue for Amazon.
- How will Amazon's decision to restrict Alexa Plus to certain devices and potentially limit its functionality affect user adoption and satisfaction with the virtual assistant?