Youtube Is Working to Make Ad Slots Less Interruptive | Techcrunch
YouTube is making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more. The platform will display fewer ads during moments that feel interruptive, such as in the middle of a sentence or action sequence, and instead show more ads at natural break points like pauses and transitions. YouTube will update older videos automatically to include ad slots at these natural break points, but may reduce revenue for videos with interruptive ads.
- The shift towards more seamless ad experiences could have significant implications for brands looking to create engaging, ad-free content that still generates revenue through targeted advertising.
- Will this new approach also lead to a greater emphasis on creating longer-form, more narrative-driven videos that prioritize viewer experience over short-term ad revenue?